iClick Interactive Asia Group (ICLK)

iClick Interactive Asia Group Limited, together with its subsidiaries, provides online marketing services in the People’s Republic of China and internationally. The company offers iAudience, a market intelligence platform to provide real-time insights of the target audiences and competitive landscapes, which allows enterprises to explore potential market opportunities and drive long-term business growth; iAccess, an audience engagement and activation solution tailored for brand awareness-driven and performance-driven campaigns; iNsights 2.0, a marketing analytics platform that provides marketers with in-depth analyses, including conversion path analysis, cross-channel effectiveness analysis, and E-commerce analysis; iSCRM, a WeChat social customer relationship management that provides enterprises with WeChat private traffic management and operation; and iParllay, a social commerce platform that enhances customer management and marketing automation capabilities. It also provides mobile marketing solutions, which identify, engage, and activate audience on mobile apps, as well as monitor and measure the results of online marketing campaigns. In addition, the company offers enterprise solutions that help clients collect information from various consumer touchpoints and integrate them into a single data management platform to drive sales and marketing decisions. It sells its solutions by entering into sales contracts with marketers, marketing agencies, or other merchants, including marketing campaign contracts. The company was formerly known as Optimix Media Asia Limited and changed its name to iClick Interactive Asia Group Limited in March 2017. iClick Interactive Asia Group Limited was founded in 2009 and is headquartered in Quarry Bay, Hong Kong.