Cision (CISN_old)

Cision Ltd. provides public relations (PR) software, media distribution, media intelligence, and related professional services to businesses worldwide. The company enables public relations and communications professionals to manage, execute, and measure their strategic PR and communications programs. It offers Cision Communications Cloud, a cloud-based platform that enables companies and brands to build relationships with influencers and buyers in order to amplify their marketplace influence; Cision Connect, a relationship management solution for PR and communications professionals; and a media database that offers access to influencers when planning a campaign, as well as the ability to schedule and record various interactions with contacts. The company also provides PR Newswire, which offers wire distribution services, as well as a suite of products and services for investor relations professionals, including distribution of earnings and other material news, webcasts and conference calls, IR Website hosting, and virtual investor conferences. In addition, it offers media monitoring software that tracks and monitors content across digital, print, social, and broadcast sources. Additionally, the company assists its customers in evaluating media coverage by collecting and analysing data and metrics on audience engagement, campaign reach and effectiveness, sentiment, and competitive benchmarking to quantify campaign results of earned media strategies, as well as providing data-driven insights that inform the creation of future campaigns and marketing investment. Cision Ltd. was founded in 2014 and is based in Chicago, Illinois. Cision Ltd. operates as a subsidiary of Castle Acquisition Limited.